Specialists in sport business issues will be meeting in Yaounde from 16 to 17 September 2023 as part of the Africa sport marketing summit.
Today, sport is more than just a leisure activity. Beyond its entertainment value, there is now a whole industry built around it, with sport becoming an economic asset.
With this in mind, the promoter of Palmares sports (a sports marketing agency), Nasser Njoya, is organising the second Africa sports marketing summit. Together with other communication and sports marketing specialists, the will meet from 16 to 17 September 2023, with the aim of equipping team’s owners, sportsmen and women, journalists and students on issues relating to the sports business industry.
“The evolution of sports marketing has seen the birth of what is now known as TTL (Total The Line). It includes consultancy, artistic and graphic design, media, digital, events and technology. Today, Africa is increasingly integrating sports marketing into the various aspects of its development. Whether in nation branding with countries such as Morocco and Rwanda, sport brand building with various sectors such as telephony, brewers, clubs with TP Mazembe, Canon de Yaoundé, Human branding for athletes with the Indomitable Lioness Ajara Njoya. The Africa sport marketing summit will provide an opportunity to explore the various sports marketing levers on which Africa needs to build its ecosystem,” says the organising
According to Sports Global Market, the sports industry is currently worth some US$512.14. A real contrast when analysing the Cameroonian sports market. In this line, the head of La Liga in South Africa will talk to participants about the strategies and models of sports institutions and leagues, while explaining how to make yourself attractive to advertisers.
Other specialists such as Alex Siewe, former head of CAF communication unit, Jehu Kamdeu, marketing director of Boissons du Cameroun, and Trésor Penku, delegate for Central Africa at La Liga, will also be sharing their experiences. Visit the event