Senegal: Wizall Money named best digital innovation company

Wizall Money, a subsidiary of the BCP Group (Morocco), has been named the best digital innovation company in Senegal, at…

Wizall Money, a subsidiary of the BCP Group (Morocco), has been named the best digital innovation company in Senegal, at the end of the 14th edition of the “Calebases de l’excellence Awards”, according to a note.The award recognizes the service performance of this subsidiary, which offers a fair business model for customers, distributors and merchants. It is designed to facilitate nano-finance transactions through its 100 percent free solution.

The financial service is free of fees on withdrawals, payments and money transfers, which is innovative in an ecosystem where every company is looking to increase its market share.  

The “Calebasses de l”excellence Awards” distinguish each year the innovation efforts and performance of Senegalese organizations, personalities and entrepreneurs, whether they are residents or members of the Diaspora.

“I would like to thank all the Wizall Money collaborators who have accompanied me for more than five years now, the one million customers who use our solution and who trust us,” said Mr. Sebatien Vetter, Co-Founder and Managing Director of the Wizall Group. 

Mr. Vetter said that the subsidiary has 15,000 points of sale in Senegal which are privileged partners in the distribution of offers throughout the territory.

He also thanked Mr. Ken Kakena, his associate and General Manager of Wizall Money Cote d’Ivoire with whom he shares this award which distinguishes their offers in the digital payments sector. 

Set up in Senegal in 2015, the subsidiary has developed in six years a fast and innovative growth model in the electronic payments and mobile money sector, in response to the growing needs of the use of banking services and access to convenient financial services. 

Wizall Money’s innovative vision first attracted the Total Group, the leading distributor of petroleum products, which took a stake in the start-up’s capital and invested several billion CFA francs in the solution in 2015.

The company then launched a fundraising campaign with the BCP Group, parent company of the Banque Atlantique establishments, which became its reference shareholder in December 2018, following the acquisition of a majority stake in the start-up’s capital.

Wizall is already successfully developing in the West African Economic and Monetary Union (UEMOA) Zone, with more than 2.9 million operations, 1,000,000 customers, and 200 billion CFA francs in transactional flows in 2020.

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