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Chinese company to offer Cameroon digital TV content

According to William Masy, Brand Manager, Marketing and Public Relations officer of the company, negotiations with the government of Cameroon…

According to William Masy, Brand Manager, Marketing and Public Relations officer of the company, negotiations with the government of Cameroon are far advanced for them to obtain a license to begin offering affordable digital television services and content to the public.

Star Times is currently waiting for the allocation of frequencies after fulfilling the regulatory requirements, he explained to a group of 27 African journalists the headquarters of the Beijing company last weekend.

Going by the national bilingual daily, Cameroon Tribune, Star Times public relations officer told pressmen that its basic, classic and unique bouquets would be affordable to Cameroonians. “We now have exclusive rights for the broadcasting of FIFA competitions and we are also presenting the Bundesliga, Serie A and Ligue 1 football matches that our competitors do not,” Masy said.

“Our goal is to enable all Africans to have access to digital television, with prices ranging from $2 (circa 1200FCFA) to $10 (6 000FCFA) per month,” said Guo Ziqi, the company’s Vice President. Star Times Media Group, founded in 1988, is today the digital technology provider, network operator, systems integrator and most influential content provider in the television industry in China.

The company has 480 channels and broadcasts in 10 languages, including Swahili, French, English, Portuguese, Hausa, Yoruba and Igbo. It has helped many African nations migrate to digital broadcasting.

In 2016, the company provided advanced outdoor broadcast equipment to CRTV and required training for its technicians. The company operates in 30 African countries with more than 10 million subscribers. Its Multilingual Translation Dubbing Center in Beijing broadcasts Chinese films, documentaries and television series which are translated into eight foreign languages.

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